We are lovin the ongoing global Ray-Ban ad campaign Never Hide. Celebrating 75 years of production, this company has managed to represent itself decade after decade. Who can forget the seventies, or maybe who will admit to remembering them? Madonna and Tom Cruise in the 80's and the fabulously named Clubmaster shades. What we do know is that many more brands are identifying with the notion of diversity and self-expression. Never hide is a nice concept, even if you don't like the product or commercial intent. It can make you feel good to walk past a massive poster in a crowded street and see your lifestyle looking back at you.